Choose Genuine Over
Perfect Marketing

Movement From The Observable To The Functional

Events


In consumption researches; expenditure of events,
entertainment and experience is %70 of total budget except
basic needs.

Workshops

Conversation Programs

Panels

Conferences

Entertainment

Print

  • Brochures presenting career possibilities at a company/organisation
  • Career magazines/guides/books
  • Direct mailings per post
  • Employer advertisements in business magazines
  • Employer advertisements in lifestyle magazines & other periodicals
  • Employer advertisements in newspapers
  • University press & student organisation publications

Digital

  • Blogs
  • Career and job related apps
  • Career guidance websites
  • Employer advertisements on news/business-related websites
  • Employer sponsored posts in social media
  • Employer websites
  • Job boards (sites where job openings are posted)
  • Live online events with employers (webinars, chats, meet ups etc.)
  • Social media
  • Targeted emails

In-Person

  • Career fairs
  • Conferences arranged and hosted by employers
  • Employer office/site visits
  • Employer presentations on campus
  • Informational interviews with employers
  • Lectures/case studies as part of curriculum
  • Skills training sessions organised by employers

Other

  • Employer advertisements on the radio
  • Employer advertisements on TV
  • Outdoor/billboard advertising

Research


Youth Buy On Emotion And Justify With Logic

Youth consumes content every minute with an attention span of 3,25 seconds. Brands must develop new formulas.

Field
Research
Focus Group
Analysis and
Measurement