Youth is a market potentially twice the size of China

Customer lifetime value of youth is the lifeblood of your business.

Because %60 of consumers will be young people by 2020.

Remember that

Young People Are


So genius that they don't fall easily for marketing gimmicks.

So selective that they exclusively choovse the brands as their best friends.

So savviest that gen z is the most educated generation in the history of the world.

So conscious that they spot a hard sell a mile away.

How do you beat the competition to increase
the share of youth voice?


Build "intimate and
honest" relationships.

Recognize their uniqueness.

Be inspiring, empowering,
relevant and quick.

Be at the right place and
keep message short.

Bring together the virtual and the real.